Ecommerce SEO Strategy
An ecommerce SEO strategy will, of course, have a number of features that are very similar to those that any website would implement. In the modern age of the Internet, this means the provision of high quality and fresh content as well as the development and generation of effective and efficient links.
Exposure for your ecommerce website is essential and search engine optimisation (SEO) has proven to be one of the best and one of the most effective forms of online marketing available.
It can seem a real challenge to perform extensive SEO on an ecommerce website. There are, after all, many pages and a lot of product pages may only be very slightly different. The temptation is to use product descriptions and reviews that have been created by the manufacturer or retailer but, from an SEO standpoint, your best bet is to write unique content for every page and ensure that you use canonical links to avoid duplicate content penalties.
Reviews And User Driven Content
You can use your website visitors to help populate and promote your site. Add a review feature whereby your visitors can click on a product and then provide their own review. This will extend the content that is found on your site and it will also provide you with what are effectively recommendations from your buyers.
Product And Shopping Sites
An Ecommerce SEO strategy will require that you find ways to encourage links from other websites. Product sites and shopping sites, comparison sites, and review sites all offer the potential to help improve your website performance in this area so you should look for ways in which to populate these sites. Consider asking customers to leave reviews on external pages as well as internal, and avoid the temptation to fill review sites with your own fake product reviews.
Ecommerce SEO Works can work with your existing digital marketing or development team to create an effective and sustainable ecommerce SEO strategy.
- What do you need to consider when embarking on an ecommerce design project?
- Do e-commerce consumers have different requirements to those looking for service providers?
- Should you provide unique content on all of your product pages or use manufacturer information?
- Will video reviews and user submitted reviews help sell your products?
- Should every page of your site be set up to convert visitors to paying consumers?
These are just some of the questions that your e-commerce design company and marketing agency should be able to answer for you and they are some of the important questions that you, as an ecommerce entrepreneur are looking to have answered. Ecommerce SEO Works are not only experienced in providing ecommerce design but we are happy to answer questions and provide you with support throughout the process.
Using the right ecommerce shopping cart software is important and will help determine whether you ultimately make a success of your online business or not. This platform is used to add and maintain your online stock. It is also used to introduce and develop promotions, cross product links, and all forms of content including both textual and video reviews for your items. Using the right ecommerce design software will provide you with a simple and highly effective means of updating everything yourself without having to rely on the services of a professional website developer for every change.
With ecommerce design you need to consider the appeal of the design but also the accessibility of your website. Every page should load fully and quickly otherwise you will be losing visitors. Similarly, every page should offer quick access to the information that is wanted by your visitors and to the benefits of using your particular site.
E-Commerce Shopping Cart Solutions
There are a number of ecommerce shopping cart solutions that may be available for your use and as well as those that offer everything required straight out of the box there are also those solutions that can be further extended through the installation of extensions and plugins.
Shopping Cart Options
There are commercial and open source versions available, too, and where you may need the ease and functionality offered by expensive commercial options if you are completing the design work yourself this is not necessarily the case if you use a professional designer. They will usually be able to work with open source Ecommerce shopping cart solutions to still afford you the benefits and the features that you require. This can help to keep costs down and provide you with absolutely everything that is needed from your corporate website design.
e-Commerce CMS Development
Ecommerce SEO Works offers a full range of ecommerce services and can work with a variety of ecommerce shopping cart solutions. Magento has proven time and time again to be one of the most effective and efficient options thanks to the wide array of additional extensions and plugins that are available for the software. Using these it is possible to extend the functionality and increase the benefits that are on offer with your website; not only will you benefit but so too will your end user.
Magento is an inexpensive option for you too because it is an open source platform. The code is freely available and so too are many of the extensions. As developers we can then work with the code in order to customise it and to tailor it specifically to your needs. This means that you can enjoy the greatest features and the most beneficial additions to your ecommerce website.
Ecommerce SEO Works has a range of products and ecommerce solutions that are designed for the online retailer. We work with retailers of all sizes and stature to create compelling and effective online stores, and to help market and advertise those websites. Our selection of ecommerce solutions can provide benefits to all businesses. The modern business can greatly increase its profits with an online store, and many businesses survive by selling solely online – with our help you could be one of these businesses and benefit in the same way.
Before you can start marketing your products or attempting to gain exposure for them you will need to have a website on which to display them. Ecommerce web development typically means installing shopping cart software because this enables you to manage your own stock and your own ecommerce website without having to call on your developer for every little change or addition.
As well as the template and website design you will also need to populate your website with high quality content. Every page should be unique or use canonicalization to avoid duplicate content issues. Every product page should include text based content as well as any images and even video reviews and video descriptions. Different consumers have different preferences with regards to the type of content they consume and how they consume it – by meeting all of these preferences, you greatly increase your conversion opportunities.
Marketing And Exposure
Once your site is established and you have high quality content you should find ecommerce solutions that centre on the promotion and marketing of your products. There are many methods of online marketing, some of which are especially well suited to ecommerce sites and you can implement a range of these techniques to give you the best results.
Solutions from Ecommerce SEO Works are a range of high quality and proven techniques to give you the best possible ecommerce results.