Features of a Good and Effective Business Plan

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Very similar to the other write-ups, a business plan can either be good or bad. However, prior to knowing whether a business plan is good or bad, it is necessary for you to know what exactly is a business plan. A business plan, as implied, is a document specifying and discussing the following:

  • The identity and nature of a company
  • The purpose of existence or the objective of a company in relation to entrepreneurs and consumers.
  • Marketing strategies of a company
  • The products sold and offered by a company
  • Goals planned to be achieved by a company
  • The market that a company plans to conquer
  • The business future plans of a company
  • Financial standing of a company prior to its establishment

Considering the information available in a business plan, it can rightly be said that a business plan serves as a blueprint that helps businessmen in starting and managing businesses of different varieties regardless of their nature.

Factors to Consider when Preparing a Business Plan

A good business plan is basically an outline about a new assignment that delivers something exclusive or new in addition to keeping the practical and economic feasibility of the assignment in mind. There are some important factors that need to be considered when preparing a business plan. First of all, it is necessary to make sure that the readers understand the fact that the business plan is a decision-making tool. Hence, care should be taken in ensuring that the business plan is accurate and to the point. When preparing a business plan, avoid looking at it from your very own perspective. It is necessary for you to concentrate on the fact that you will be serving a global market and therefore your plan should be made accordingly. Try bringing in calculations, details and facts about competitors in the same field and how your business plan is better in comparison to the plans of your competitors.


Keeping the above mentioned factors in mind will surely help you in grabbing business success through a well-written business plan. Your business plan should always be aimed towards determining the objectives and the goals that your company looks to accomplish in the near future. It should consist of valuable information about your company. Go for a business plan that actually draws in the attention of the people and not the one that only you and your employees can understand.

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