As we’re going to bid goodbye to 2017 soon, it’s time to think what to expect from 2018 when it comes to SEO Raleigh. When we talk about SEO, the only one thing we can say is change is the only constant. The tactics for SEO can change with a blink of an eye. The new trends that you relied on may change and leave you far behind. One needs to be on toes to stay updated with the latest SEO trends.
2017 witnessed waving goodbye to keywords density and there are even bigger shifts coming in 2018. We’ve listed some of them.
Voice Search and Digital Assistants
Voice search technology brings a great opportunity for SEO. The increasing popularity of digital assistants has presented new opportunities for the way queries are performed. People have started using voice searches.
Industry experts expect the change in the search market as voice search and digital assistants help users to get answers quickly. Voice search will be growing in 2018 and it will be integrated in home hubs also. Users can expect seamless experience through everyday devices with the help of this new emerging technology. Digital assistants are going beyond smartphones, and a lot of new possibilities for SEO and content is expected to emerge in 2018. Business owners should think of leveraging this technology in their content by incorporating long tail keywords and focusing on local SEO.
Mobiles have revolutionized our lives now. Loading time of a website remains a major factor that affects the user experience. Google’s Accelerated Mobile Pages (AMP) helps to improve the user experience by loading pages on mobile faster. It reduces the bounce rate. It’s time to implement AMP to improve the CTR of your website.
New Approach for Content
Content is here to stay even in 2018. Google is constantly evolving, but it pays special attention to the content. Content optimization is far beyond the keywords now, and it requires a lot more complex approach than ever before. Most SEO Raleigh experts would believe that creating relevant and high quality content for the website and marketing collateral is the key to improved rankings.
One should reconsider the keyword research and focusing on relevant keywords in a natural manner. Unique and informative content tailored to your target audience will never be outdated.
User Experience for SEO
Yes, you read that right. User experience for SEO will become important in 2018. Google has made it clear that it focuses on user experience and sites should deliver a smooth UX for the visitors. This would help to engage people with the pages they visit. On the other hand, the search engines would be able to make the website rank higher. As more and more people consume content from their mobile devices, website owners should focus on delivering an amazing user experience on smartphones and tablets also.
It’s time of the year when you need to keep an eye on the latest SEO trends and make sure that you incorporate the upcoming trends and tactics in your SEO strategy to stay ahead of the competition.
As we wave goodbye to 2017, we should focus on the latest and upcoming SEO trends in Raleigh to beat the competition. Implement the latest tactics to grow revenue.
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